Updated: Aug 12, 2020
“Money chases value,” Dr. V. Reese. In “Adding Value to the Marketplace Part 1,” we discussed adding value to a product or service that will enhance a potential customer’s life in a real or perceived way. We also discussed that in order for products and services to have value, they should impact the Core Human Drivers: drive to bond, acquire, learn, defend and/or feel.Now that you’ve tailored your products to have value, it’s time to discuss how you, tactically, can become more valuable in the marketplace.
After all, you, the entrepreneur is the #1 spokesperson for your business.
TIP 1: Become an Expert
Do you see a man skilled in his work? He will stand in the presence of kings. He will not stand in the presence of unknown men. - Proverbs 22:29
Become an expert in your industry. Learn everything you can concerning your products & the overall industry in which you operate; this is called performing Market Research.
The general population reads 1 book a year while CEO’s read an average of 60 books a year. Remember not to be selfish with what you’ve learned. Share your expertise in person to clients & via media outlets. Sharing your knowledge will establish you as an authority in your field and to gain you the trust of your customers. To make your content reach larger audiences, produce videos, write a book/pamphlet or start a blog. As an example of this strategy is, if you own a gym, create social media posts about the how people can have the most effective workouts. Do not make the information general, really research and provide fresh content for your supporters to share. Deliver your content in a noticeable way, like video.
If you need help in Marketing & organizing and or developing content, I suggest you invest in my A-Z business building action guide called, "The 5 Keys to Unlock Business Success." The action guides you in your market research, helps you to develop a clear profile of potential customers and shows you how to develop a potent social media posting campaign.
Tip 2: Be Extraordinary
Many CEO’s that I follow have mostly stated that they are not geniuses, what caused them to soar was their ability to go above and beyond. Develop a strategy on how to can take your services and promotions of your products to the next level. How can you exceed your customers expectations? If you are unsure of how to make changes, study your competitors and ask yourself the following questions; if they offer products do, they have services to enhance the product, or vice versa? How do they deliver value? What are their strengths and weaknesses? How can I provide more value, better service and a better product?
Now, from a biblical perspective, you can study Daniel chapter 1.
19 The king interviewed them, and among all of them, no one was found equal to Daniel, Hananiah, Mishael, and Azariah. So they began to serve in the king’s court. 20 In every matter of wisdom and understanding that the king consulted them about, he found them 10 times better than all the diviner-priests and mediumsin his entire kingdom. Daniel 1:19- 20 HCSB
In Daniel chapter 1, we see that Daniel and friends, as captives of Babylon and future servants to King Nebuchadnezzar, had to learn the langauge and customs of their new nation. When it was time to be presented to the King, Daniel and his friends were deemed to be extraordinary. In fact, they were actually 10X better is wisdom & understanding compared to their pagan counterparts.
An impartation from the Spirit of God (Dan 1:17), 3 years babylonian education (Dan 1:5) & royal Israelite education (Dan 1:3), empowered these teenagers to be experts, extraordinary & most valuable for kingdom service.
Like Daniel, in order for you to be most valuable in your service to King Jesus as his businessperson, you must:
1. Receive an impartion from the Spirit of God. Jesus Christ gives us the mental, spiritual, and soul capacity for greatness. Seek Him and be rewarded (Hebrews 11:6).
2. Be educated in the Word of God, especially in His prinicples of wisdom listed in Proverbs.
3. Be educated & knowledgable about your industry.
Tip 3: Give More Than You Receive
Giving more that you receive is a biblical principle spoken by Jesus Christ in Acts 20:35.
In every way I’ve shown you that by laboring like this, it is necessary to help the weak and to keep in mind the words of the Lord Jesus, for He said,‘It is more blessed to give than to receive - Acts 20:35
Giving is a honorable form of service. In giving away some of your knowledge and expertise to those in need, you are sowing seeds on the behalf of the Almighty and therefore you can expect a harvest. Presenting your level of expertise, as an entrepreneur, helps you to build relationships that are key to your success. You not only form relationships with customers but with your entrepreneurial peers as well.
People love & trust experts. Connect with people who need your skills and services and the law of reciprocity will eventually work in your favor. You will see an increase in your network thus giving you more people to share your business with & convert into paying customers.
Build your knowledge. 1st pray for knowledge from the Almighty. Then, find an expert that specializes in your weakness, a weakness that must be converted into a strength to further your business: marketing, sales, negotiation etc. Read their material, watch them on YouTube, join their blog, listen to their podcast and IMPLEMENT the information that can be utilized to grow your business.
WARNING: Now, as a Kingdom Entrepreneur who is dedicated to advacing the Kingdom of God, it is crucial to choose experts who provide practical information. If an expert is guiding you to indulge in spiritual practices that are not in alignment with scripture (yoga, sage, chanting, astrology etc.), then do not follow them.
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Sadé Banks, MBA a.k.a “Ms. Bankable” is a licensed minister & a Business Building Expert who equips Kingdom entrepreneurs start, build, and grow bankable businesses.