“Money chases value,” Dr. V. Reese. In “Adding Value to the Marketplace Part 1,” we discussed adding value to a product or service that will enhance a potential customer’s life in a real or perceived way. We also discussed that in order for products and services to have value, they should impact the Core Human Drivers: drive to bond, acquire, learn, defend and/or feel.Now that you’ve tailored your products to have value, it’s time to discuss how you, tactically, can become mo