“You get paid for bringing value to the market place, if you’re not very valuable, you don’t make much money,” Peter Voogd. In adding value to the marketplace your product or service must make a potential customer’s life better in some real or perceived way. When I speak in terms of a “real” value, I’m referring to tangibility. For example, if your business is focused on tax preparation of which you save your clients money then the client is physically able to see the decreas